Si celelalte 5 porunci intr-ale bloggingului…

6. Thou shall be open and engaging – Involve your customers in the PR process. Invite them to help you develop winning ideas and become your spokespeople.

7. Thou shall embrace blogging – It’s not a fad, it’s here to stay. Be part of it.

8. Thou shall banish corporate speak – People want to hear from you in a human voice. Don’t hind behind corporate speak. It will soon sound like ye olde English.

9. Thou shall tell the truth – If you don’t tell the truth, it will come out anyway.

10. Thou shall thinketh in 360 degrees – Ask not what you can do for your customer, but also what your customer can do for you.

Se pare ca exista o oarecare reteta a unui blog corporativ de succes, iar cum bloggul a devenit un instrument puternic si foarte valoros in marketing si mai ales PR, ar trebui sa incercam, in masura in care putem, sa punem in aplicare ce ne sfatuieste domnul Steve Rubel, PRist si blogger de mare succes.

Articol scris de Andra Blidaru

M-am bucurat tare cand am gasit materialul pentru voi de sambata asta pentru ca mi-a sarit in ochi pur si simplu intamplator si mi-am dat seama cat de potrivit este acestui blog si in continuarea sfaturilor date de Mihai Gongu despre lumea advertisingului. De data acesta va prezint o componenta new media, o tehnica PR – istica sau de marketing sau poate chiar si de advertising, aici va las pe voi sa decideti in ce masura se aplica in cele trei domenii, care ne intereseaza si ne plac atat de mult.

Da, suntem pe blog si eu ma refer tot la blog si mai exact la blogging si la un alt decalog, ca se pare ca sfaturile se grupeaza dupa modelul celor zece porunci biblice si in domeniul vast al comunicarii. Asa cum am preluat eu acest decalog l-a preluat si adaptat si Jeremy Wright, de la Steve Rubel, in « Blog marketing » , unde puteti gasi sfaturile adaptate, explicate, exemplificate…si nu, eu inca nu am citit cartea, astept mai intai o recenzie de la voi. Sfaturile dau o reteta a blogului corporatist de succes, reteta care se aplica foarte bine si bloggingului personal.

Asa cum v-am obisnuit insa o sa va prezint primele 5 sfaturi si astept parerile voastre….Cat despre celelalte 5 « aveti putintica rabdare ». Ah, si nu va fie cu suparare ca am decis sa le pastrez originalitatea din engleza si nu le-am tradus, o sa va dati imediat seama de ce.

1. Thou shall listen. Utilize every avenue available to you to listen actively to what your public has to say and feed it back to the right parties.

2. Remember that all creatures great and small are holy. It doesn’t matter if it’s The New York Times calling on you or an individual blogger, both have power. Take them all seriously.

3. Honor thy customer. Create programs that celebrate customers and they will celebrate you.

4. Thou shall not be fake. Keep it real; don’t hide behind characters and phony IDs.

5. Covet thy customers. Don’t sue your fans. You will alienate them.

Articol scris de Andra Blidaru